Assessing Digital Media Campaigns   [Archived Catalog]
2023-2024 Academic Catalog and Student Handbook with Summer Addendum
   
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TSC 6540 - Assessing Digital Media Campaigns

This aim of this course is to empower students to be able to critically evaluate research tools of socio and behavioral measurement, and to apply these toolsets and technologies to the analysis of specific impact outreach campaigns. Through coursework students will develop the ability to differentiate the tools of impact analysis, compare quantitative vs. qualitative techniques, and apply their strategies to real-world outreach campaigns. 3 credit(s)



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